How to Advertise Your Restaurant on Google for Free!

Any restaurant looking to grow their traffic would want to show up on the first page in Google search results when potential customers are deciding online where to eat. Many major restaurant brands spend large amounts of their restaurant marketing budgets to appear on Google’s first page results by advertising using Google Adwords pay-per-click online marketing campaigns. For example, a restaurant brand (advertiser) may pay $2.00 or more each time someone clicks on their ad to achieve the top ad position when a potential restaurant guest searches for “Italian restaurant Dallas”. This obviously prohibits many smaller operators from using this online restaurant marketing strategy to any great extent. What if there was a way to appear on Google results for free? There is, and Google asks you to do it.

The Google Places is a way for smaller local restaurant brands to provide information about their concept locations.  Google Maps uses this information to better deliver more relevant findings in their search engine results. The best news is you can use this comprehensive online marketing tool to advertise your restaurant on Google for free.

 Besides listing your restaurant location, you can add other information including your phone number, web address, email address to build a restaurant email marketing program, a description of your concept, what category your restaurant is in, what payment options you accept, and your hours of business. You have the option to add pictures and even video.  You can also choose to provide either printable and mobile phone coupons or both. You can even track the stats on your listing.  See how many viewed your listing, what actions they took, and where they came from.

Here’s how to get your restaurant listed:

*   Go to http://local.google.com

*   Click on “Put Your Business on Google Maps”

*   Sign into your Google account, or sign up for a free one.

*   Click on the “Add New Business” button.

*   Add your restaurant’s information.

Your results will begin to appear in the “Local Business Results” map that Googlers find at the top of their search results.

For a list of other online directories and search engines with maps to list your restaurant on, read Michael Hartzell’s guest post here.

More restaurant marketing posts.